Esprit store on Regent Street. The Californian brand has had a bit of an image overhaul (see Gisele advertising campaigns) and gave its London flagship a bit of a refresh with a sleek new shopfit and threw a little soiree to celebrate.
Esprit showcased its latest collections at the party and Natasha Bedingfield gave a cracking performance. I wouldn't say that I was necessarily a fan of her music, but I am now - she was note perfect and has a serious pair of lungs on her...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFVqKX7Y4121L_jkiktGXxxPMiEvAjOQGB5WY8Y1lZa0dyzcp0ovLrXLOEk8WtTlbShLYDokM777Ad8jXSguGGdbDXC7ELvB9gdFUx28oExQ6rA6U4YZwQhfMk6PhZ09s_NPp1kH9ofReE/s640-rw/Natasha+Bedingfield+singing+at+the+Esprit+Regent+Street+store+relaunch+event+press+party+British+singer.jpg)
The first Esprit collection was sold from a VW camper van in San Francisco in 1968 and ever since then the label has been synonymous with easygoing, casual Californian style, selling wearable separates and simple basics.
I always thought of Esprit as a mumsy version of Uniqlo but the rebrand sees it going in a more fashion-led direction with brightly coloured jeans, smart tailored blazors and slightly dressier pieces in a natural palette. I like this relaxed nude matte sequins and basic tee look for easy day-to-night dressing.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilm3zAxI7Tq3Zh9qmYkxsEWAFQyXgkeg4Vzry33Eo6Pvout1ljycOlveaR8k4VhXg1ORHjQ-C5fSNh_mWa5vmh0kHNuuepARL7Dohq29SJl984hBGN-SJxEjcuZ4gL7fG7w8UG1j0nlmTF/s640-rw/Cupcake+making+Esprit+press+event+Regent+Street+store+pink+iced+buns.jpg)
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Earlier this summer I went to the opening event of the relaunched
Esprit showcased its latest collections at the party and Natasha Bedingfield gave a cracking performance. I wouldn't say that I was necessarily a fan of her music, but I am now - she was note perfect and has a serious pair of lungs on her...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFVqKX7Y4121L_jkiktGXxxPMiEvAjOQGB5WY8Y1lZa0dyzcp0ovLrXLOEk8WtTlbShLYDokM777Ad8jXSguGGdbDXC7ELvB9gdFUx28oExQ6rA6U4YZwQhfMk6PhZ09s_NPp1kH9ofReE/s640-rw/Natasha+Bedingfield+singing+at+the+Esprit+Regent+Street+store+relaunch+event+press+party+British+singer.jpg)
The first Esprit collection was sold from a VW camper van in San Francisco in 1968 and ever since then the label has been synonymous with easygoing, casual Californian style, selling wearable separates and simple basics.
I always thought of Esprit as a mumsy version of Uniqlo but the rebrand sees it going in a more fashion-led direction with brightly coloured jeans, smart tailored blazors and slightly dressier pieces in a natural palette. I like this relaxed nude matte sequins and basic tee look for easy day-to-night dressing.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilm3zAxI7Tq3Zh9qmYkxsEWAFQyXgkeg4Vzry33Eo6Pvout1ljycOlveaR8k4VhXg1ORHjQ-C5fSNh_mWa5vmh0kHNuuepARL7Dohq29SJl984hBGN-SJxEjcuZ4gL7fG7w8UG1j0nlmTF/s640-rw/Cupcake+making+Esprit+press+event+Regent+Street+store+pink+iced+buns.jpg)
look mama, I made my own iced cupcake
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