31 March 2012


Swedish interiors brand Gudrun Sjödén opened its first UK store this week.  I went to the launch event on Thursday night in Covent Garden to take a look at the latest collections.  Ever since spending a large portion of my pocket money in IKEA as a child, I’ve had somewhat of a fixation with minimal, Scandi interior design.  Having spent last weekend in Stockholm, the situation has worsened…

Founded in 1976, the Scandinavian designer is known for sustainable products using natural materials.  Her eco-friendly homewares in colourful bohemian designs are perfect for standing out from a clean, white bare canvas space.  

Big bold roses, flowers, birds and leaves adorn patterned fabrics, rugs, table cloths and curtains and the designer’s love of colour comes through in each individual store.  The London flagship is decorated with pink and red flowers and green leaves and is inspired by 18th century Sweden meets classic British tea party.  

Cornelia hand-printed cotton rug

I’d recommend visiting the store to see all these beautiful, vibrant patterns in the flesh!  Her picture book of inspiration is a treat to flick through too.

Gudrun Sjödén, 65-67 Monmouth Street WC2H 9DG

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