Superdrug Beautycard Launch Party

Superdrug Beautycard Launch Party

Superdrug held a launch party last night to celebrate its new Beautycard at the Haymarket Hotel pool.  It’s such a great venue for a chilled event with its relaxing colourful lighting system, long sleek pewter bar and tranquil swimming pool complete with loads of glamourpusses walking around sipping Pommery Champagne and having beauty treatments.

There were plenty available including manicures, false lashes, hand massages, pedicures, eyebrow-threading (in public! The horror!), facial consultations and foot massages.  I got my nails done by the lovely Sophie at The Illustrated Nail and went for a gorgeous jade green colour by Andrea Fulerton with gold half moons painted with the India gold striper.  I love bright nails and experimenting with nail art but I’ve never had half moons painted before and I’m admiring my fingertips as I type...

In addition to the new loyalty scheme (hooray - about time!), Superdrug has also launched its own range of hand-made false lashes (available in all stores on 6 July) which some girlies were applying in a whopping eight different varieties.  I naturally chose the biggest and most dramatic, the Double Volume Edition 40 for ‘ultimate volume and length’ which were wow but pleasingly, with loads of liquid eyeliner already in place, not transvestite-proportion wow.

Also new this summer is GOSH’s extended selection of perfume and preservative-free primers, including an anti-wrinkle one with collagen-boosting ingredient and the Velvet Touch Foundation Primer Cream which contains Vitamin F and MPC™ (Milk Peptide Complex) to reduce fine lines and improve skin elasticity. Last year I got the Velvet Touch Foundation Primer below, which gives a fantastic silky base. I forget how good primers are and I rarely use it, but when I do I notice my skin looks softer and feels velvet-y so I really should…

Another exciting treatment was trying out the latest in anti-ageing technology – I felt like I was in TRON (or the TRON-soundtrackers Daft Punk) with the brand spanking new LED Light Mask Therapy helmet on my head.  The futuristic mask emits red light onto the skin which stimulates and energises cellular activity, creating collagen and elastin for an improved complexion.  The natural light therapy is available in the High Street Ken branch (£45 for 20 minutes) as part of the beauty chain's plans to bring high end beauty services to the high street at competitive prices.