Filip Tysander, the Swedish brand's founder, met a charming British gentleman by the name of Daniel Wellington on his travels, who wore his sophisticated Rolex on old weathered NATO straps, inspiring a collection honouring this high/ low mix after recognising that there are plenty of preppy fashion brands but a gap in the watch market.
The classic round white face with silver or rose gold trim, hands and digits is thin, elegant and refined with few features, in contrast to the different colours and stripes of the thick nylon wrist straps, which were originally worn by divers in the British navy, as the strong, rust-resistant material could be worn over wetsuits. The interchangeable straps come in a variety of colours, inspired by schools, colleges, universities and cities to further establish that preppy feel.
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