Last month I was invited to the launch for the new Pandora flagship on Oxford Street, where I spent a couple of hours chatting with the passionate team over for Denmark for the event, seeing the forest-inspired autumn collection, getting a pale blue Models Own manicure by WAH nails and sipping Champagne with fellow fashion bloggers.

Emma Louise Layla wearing leopard print Maison Scotch dress at the Pandora Oxford Street flagship store launch event
wearing Maison Scotch leopard print dress
Pandora Oxford Street store
the press and VIP room above the sleek new store

The Danish jewellery brand launched a few years ago in the UK and is known for its collectable silver charms at accessible price points, from their world-famous bracelets with interchangable beads and necklaces with personalised pendants to rings decorated with birthstones.

Pandora feather pendant necklace
new pendant necklace

I was introduced to the full range of products for the first time, from the more expensive range 14 carat range (who knew they did gold?) to thin, on-trend, stackable rings and I was given the gorgeous sterling silver and cubic zirconia feather pendant on an long, oxidised silver chain, which I've hardly taken off.

Fashion blogger event nail bar
getting my mani on with WAH nails

green autumnal floral bouquet

Another thing I didn't know about Pandora is that all of the jewellery is handmade at their ethical premises (which they own) in the Far East. Inexpensive without the questionable ethics of other retailers? Thumbs up from me.