Tommy Hilfiger isn't one of my favourite labels, but it's one I admire for its extremely consistent brand image, ownership of the whole preppy college kids look (move over, Ralph Lauren) and instantly-recognisable The Hilfigers campaigns. For AW13, the American brand is doing what it does best...

The Hilfigers varsity preppy fashion

This season's womenswear continues with the collegiate theme, channelling the usual varsity attitude with modern updates; classic cropped trousers get a sporty twist with tuxedo side stripes, clean line shift dresses are paired with chunky ribbed tights and Oxford brogues and crisp white shirts are teamed with gamine checked or pleated skirts, knee-high socks and statement heels for a playful take on preppy.

Preppy fashion

Autumnal layers come in the form of indulgent cotton-cashmere knits, peacoats, cropped trenches and quilted jackets. The menswear collection is filled with oversized stripes, argyle checks, chunky knits, vintage bomber jackets and wool duffle coats. It makes me feel warm even typing those words...

Chunky knitwear by Tommy Hilfiger preppy fashion