Wash in/ wash out and semi-permanent hairdyes encourage cosmetic flippancy; if you want bright red hair one day, purple locks the next, neon pink then a nice pastel tint the week after, no one blinks an eye as the current trends for crazy hair have your back covered.

Schwarzkopf caters to the needs of those craving uber bright hair at home and has done since I first starting dying my hair as a teen. I had the pleasure of spending an afternoon in the UK HQ of the German brand with Vice magazine as they introduced the new Schwarzkopf LIVE Color XXL Ultra Brights collection of extra vibrant home hair colours and left wanting to look like the most colourful My Little Pony.

There are three daring, neon bright colours: a deep, hot pink called 'Raspberry Rebel', 'Pillar Box Red', the perfect shade for wannabe redheads and 'Fiery Copper', a brilliant carrot orange.

I tried the Raspberry Rebel shade and ended up with a dark pink tint all over - the dye works best on pre-lightened hair for the brightest impact.

I didn't lighten all over as I've still got bleach in the tips of my dipdyed hair, so my natural hair has a slight colour boost but the ends are much more vibrant than the rest.

If you like experimenting with different looks and hairstyles but are put off by salon prices or can't decide on which colour to choose, the Ultra Brights range is for you; inexpensive, easy to apply and, as the products wash out in 6-8 washes, perfect to experiment with them all.

Schwarzkopf LIVE Color XXL Ultra Brights is sold at BootsSuperdrug, Asda, Sainsburys and independent chemists now