Burberry is another brand with a great viral marketing campaign and focused on their iconic staple too; Art of the Trench shows people all over their world in their Burberry trenches and everyone who owns one is invited to get involved by posting their own photographs.
When I first saw the J'aime mon carré site a few months ago it dawned on me I don't have a Hermès scarf. Which is just appalling.
So, I'm thrilled to hear that the brand is opening a pop up store in Spitalfields 17-25 November. And it only sells scarves. Bingo!
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