The NME has undergone lots of changes lately; the longest-published music weekly has a new female editor (well, new-ish - when does it stop being new?), a female publisher and a fresh look unveiled today, with 10 star covers which will surely appeal to a wider, more female audience than ever before.
The bold, girly covers look more like those of a style or fashion magazine - an image overhaul was long overdue and I'm a big fan of the refreshed look. Although I am a girl, so that makes sense.
The new NME has had a complete redesign, including a simplified logo with more stand-out, a new layout with more words on the page, supplementary breakout information, a smarter feel and better use of photography throughout. Following research amongst both current and potential readers, NME is now a more opinionated, entertaining and heavyweight music magazine with even more relevant and timely content.
NME editor Krissi says: “When I took this role I had very clear ideas about what I wanted to do with the magazine. The new NME is significantly different, with a much more mature and aspirational design, and content which focuses on being in-depth, opinionated and above all knowledgeable. We listened carefully to what music fans want from their NME – and delivered a weekly must-have for anyone who is obsessed with music, regardless of age.”
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The special issue features 10 covers showing the breadth of music NME is excited about in 2010. The collection of cover stars are: Jack White, Rihanna, Kasabian, Foals, MIA, Magnetic Man, Florence + the Machine, LCD Soundsystem, Laura Marling and Biffy Clyro.
