Product Profile: Urban Decay Eyeshadow Primer Potion

Urban Decay's number 1 selling product is a two-in-one beauty miracle: a smooth primer with staying power and gorgeous colour.

Used alone, Sin is a grease-proof shimmering golden champagne shadow but used before any other products, it becomes a high-powered eyeshadow magnet.  Expect vibrant colour that lasts all day, a touch of added sheen and no creasing.

I love Urban Decay's tongue-in-cheek naughty names (like Benefit's sexier older sister), beautiful packaging and high pigments for a shot of intense colour, especially across the eyes.

I've been a firm fan of Oil Slick and Goddess for years, in particular Goddess (pictured) for its midnight blue shade and electric blue microglitter to make blue eyes pop and dark eyes sparkle.  Wetting the eyeshadow applicator and brushing a wet, darker slick of sparkly dark navy on the lashline works a treat too.

Urban Decay Eyeshadow Primer Potion in Sin
£11.50 at Debenhams