On the collaboration, she says: "Pringle for me is completely eternal. It makes me think of my grandmother's twinsets, which I have known since I was a child. Being part of a modern Pringle now is really rocking for me."
A heritage brand famed for their safe, luxury knitwear choosing an edgy, unusual model shows some creative thinking from their marketing department. It's good to see a big, old brand successfully moving with the times and, bizarrely, I think it's a great match. Watch the video campaign.
2 comments
She looks kind of like David Bowie here. But in a good way, obvers.
If anyone looks like David Bowie it's a good thing, I think?
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