Oh yes we do. Pringle of Scotland has gone up in my estimation as they've chosen Tilda Swinton as the striking face of their SS10 collection.
On the collaboration, she says: "Pringle for me is completely eternal. It makes me think of my grandmother's twinsets, which I have known since I was a child. Being part of a modern Pringle now is really rocking for me."
A heritage brand famed for their safe, luxury knitwear choosing an edgy, unusual model shows some creative thinking from their marketing department. It's good to see a big, old brand successfully moving with the times and, bizarrely, I think it's a great match. Watch the video campaign.
On the collaboration, she says: "Pringle for me is completely eternal. It makes me think of my grandmother's twinsets, which I have known since I was a child. Being part of a modern Pringle now is really rocking for me."
A heritage brand famed for their safe, luxury knitwear choosing an edgy, unusual model shows some creative thinking from their marketing department. It's good to see a big, old brand successfully moving with the times and, bizarrely, I think it's a great match. Watch the video campaign.