14 January 2010

Halston Reignited

For the past few days, fashion sites have been awash with rumours about Sarah Jessica Parker's involvement with Halston. Shortly after photos circulated of her filming the second Sex and the City movie wearing a vintage white Halston dress - now seen on teaser posters - Halston told the media that they would be working with SJP. I assumed she'd just be fronting an advertising campaign but Halston today confirmed that the SATC star will not only be the face of the brand but also creative consultant (actual role still TBC), most likely within Halston Heritage.

I'd never paid Halston much attention until Patricia Field chose a couple of pieces and Marios Schwab was appointed creative director back in Autumn. I remember loving his 90s bratop dresses, and the contrast between beautiful draping and powerful structured pieces at his SS07 show and I've attended four shows since as it's always a LFW highlight. Schwab will be debuting his first collection at Halston next month at New York Fashion Week and the fashion world eagerly awaits...

Beautiful ruched draping at Marios Schwab ready-to-wear AW09/10

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