Look magazine launches its first ever Fashion Swap event

Look magazine launches its first ever Fashion Swap event

Following on from the success of Visa Swap, I'm keen to attend this:

Look is defying the credit crunch, by giving its readers the chance to revamp their wardrobes for free. Readers will be able to swap unwanted clothing at a pop-up Look fashion boutique at 65-67 Broadwick St, London W1, near Carnaby St on 31 January and 1 February.

Entry to the event is completely free with Look Fashion Swap points. Just bring in up to ten items of unwanted clothing or accessories to receive your swap points to ‘spend’ on some of the great items at the Look boutique.

A host of celebrities have donated items too, up for grabs will be Gwen Stefani’s hat from her Lamb range, Fearne Cotton’s personally customised jacket, Peaches Geldof’s PPQ dress, Alexandra Burke’s X-factor outfit, and Strictly Come Dancing’s Flavia Cacace’s autographed dancing shoes. Stores such as Oasis, ASOS, Warehouse and River Island have also donated items to the boutique.

“This is a very exciting event for Look,” says senior marketing manager Tara Steadman. “It’s a real opportunity for us to continue to build the brand’s credentials as the most accessible fashion magazine, by giving our readers the kind of event they love while generating some great PR coverage.”

Attendees at the Look Fashion Swap will also be able to pick up a limited edition Look canvas bag for a £2 donation to Jo’s Trust. For full details of the event and other drop off locations in London, visit Look Fashion Swap.

EDIT: I went and got a cream Viv-rip off Reiss dress, a black jacket, a vintage striped cafe dress, Puma hi-tops, a Whistles printed t-shirt and a patterned silk handbag. It was quite quiet so less argy-bargy than my beloved Visa Swap, which made for a lovely lunchtime activity. Fun.