24 June 2015

ARAMINTA

I recently discovered a new ethical British fashion brand called Araminta launched by a lovely lady called Gillian Mead in London earlier this year.  I was on the lookout for clothes in light, natural fabrics for our Asia trip last month and fell for this beautiful coral pink dress with flippy hem in 100% cotton jersey.  Not only are the fabrics good quality, but they're organic and recycled.

Araminta coral pink dress on London style blogger Emma Louise Layla - ethical fashion brand

After conducting research touring apparel factories which supply leading high street retailers, she was appalled to see workers without the proper protective clothing in dark, hot rooms using old machinery and inhaling harmful chemicals all day.  Upon her return, Gillian set out to create wearable clothes which don't wear out the world.
Araminta coral pink dress on London style blogger Emma Louise Layla - ethical fashion brand

The first collection features elegant clothing and jewellery perfect for summer in bold colours and understated neutrals in soft, comfortable fabrics and classic, casual shapes to dress up or down. My readers can take 10% off all orders with code ELL10 until 31 July - browse the Araminta Summer collection here for guilt-free shopping.

Araminta coral pink dress on London style blogger Emma Louise Layla - ethical fashion brand

Araminta coral pink dress on London style blogger Emma Louise Layla - ethical fashion brand

Araminta coral pink dress on London style blogger Emma Louise Layla - ethical fashion brand
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