9 November 2014

M&S AW14

Earlier this year I attended Marks and Spencer's Autumn/ Winter 2014 press event and ended up staying until Chief Executive Marc Bolland gave a speech covering's the past year's results, explaining the strategy around growing their fashion business, before handing over to Style Director Belinda Earl who spoke with passion about her consumer and the new fashion focus.

MARKS AND SPENCER LIMITED EDITION COAT £89, LIMITED EDITION TOP £29.50, LIMITED EDITION DRESS £45, BAG £29.50, SHOE £25

The high street retailer has seen double digit growth for coats and dresses in the past year and the confidence the business has in its womenswear offering is at an all-time high, with the new design team working to ensure a M&S signature is across all collections.

MARKS AND SPENCER AUTOGRAPH JACKET £129, AUTOGRAPH TOP £35, AUTOGRAPH SKIRT £199, SHOE £79

Belinda and her team have demonstrated this stylish new direction with quality fabrics, chic, purist colour palette and sleek, contemporary silhouettes.  Over the past couple of years, 50% more of the hero products now go into stores (which is good as it's always frustrating to see standout pieces at press shows but never seeing them in-store) and 30% more of the key lookbook items are now in stores too (they don't want to replicate the sold out pink coat of last winter, but ensure they have good stock levels of hero pieces across the country).  They listened to feedback from the M&S woman, introducing more colours, more up-to-date trend pieces and they've reduced the SKU count by 10%, focusing on a smaller, stronger product offering.

MARKS AND SPENCER PER UNA SPEZIALE COAT £159, BELT £15

The AW14 collection embodies simple pared down luxury: dusty pastels, warm greys and blush neutrals cover plenty of textures, from tough leather, colourful faux furs and rich jacquards.  It was a really interesting half hour, I'm pleased to see Marks & Spencer return to form and their womenswear collection has never looked better.  Here are some solid looks from the current season.

MARKS AND SPENCER AUTOGRAPH DRESS £89, AUTOGRAPH JACKET £149, BOOT £85

MARKS AND SPENCER AUTOGRAPH BAG £149, AUTOGRAPH BAG £79, AUTOGRAPH SHOE £55, AUTOGRAPH BOOT £85

MARKS AND SPENCER AUTOGRAPH DRESS £59, BAG £79, SHOE £25

MARKS AND SPENCER AUTOGRAPH BOOT £69, LIMITED EDITION BAG BOTH £29.50, LIMITED EDITION NECKLACE £15

MARKS AND SPENCER LIMITED EDITION DRESS £49.50, BAG £25

MARKS AND SPENCER LIMITED EDITION JUMPER £35, LIMITED EDITION SKIRT £39.50, BELT £15, BAG £79, BOOT £109

MARKS AND SPENCER LIMITED EDITION TOP £29.50, LIMITED EDITION JACKET £69, LIMITED EDITION SKIRT £45, BAG £39.50

MARKS AND SPENCER M&S COLLECTION TOP £149, M&S COLLECTION BLAZER £110, M&S COLLECTION TROUSER £59, M&S COLLECTION JACKET £99, AUTOGRAPH SHOE £79, BAG £79

MARKS AND SPENCER PER UNA SPEZIALE TOP £49.50, PER UNA SPEZIALE SKIRT £75, M&S COLLECTION JUMPER £16, BELT £15, BOOT £85

MARKS AND SPENCER PER UNA TOP £29, PER UNA COAT £99, BAG £29.50
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