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PETER PILOTTO FOR TARGET

4 February 2014

London-based brand Peter Pilotto's limited edition collection with American retailer Target hits stores and Net-a-Porter on 9 February.  I'll be taking this high/ low collaboration as an opportunity to stock up on the award-winning design duo's colourful digital prints and summery, sports-inspired ready-to-wear, from dresses to swimwear, at high street prices.

Jessica Stam modelling the Peter Pilotto for Target collaboration
Canadian model Jessica Stam wears the collection in The Edit feature

Designer Chris De Vos says “it is exciting that we can reach a whole new generation of women, because people don't just wear high fashion now, they mix it with high street, as we call it in the UK.” I just hope the quality is acceptable and I manage to get my hands on some before the whole collection sells out, I expect, within an hour of launching...  Set your alarm.

Peter Pilotto for Target fashion collection

Peter Pilotto for Target collaboration

Peter Pilotto for Target collaboration

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