The Pirelli calendar is such a great bit of marketing. I don't drive (yet; I'm halfway through lessons) and I don't really follow Formula 1 so have no interest in tyres, yet I have an affinity with the Italian brand because of their cool annual calendars, featuring some of the most beautiful women in the world shot by celebrated photographers.
For the 50th anniversary calendar, they've released teaser shots of a group of celebrated supermodels in oversized black jumpers, underwear and simple white shirts, photographed by Patrick Demarchelier and Peter Lindbergh in New York. The rest of the images will be released in November.
Miranda Kerr, Helena Christensen, Karolina Kurkova, Alessandra Ambrosio, Alek Wek and Isabeli Fontana