6 February 2013

LUCY CHOI LONDON

Introducing Lucy Choi London, a new luxury footwear label designed by Lucy Choi who was MD of French Sole for ten years, is sister to Jimmy Choo's Creative Director, Sandra Choi, and niece to Jimmy Choo.  This lady knows shoes.


I was sent the Monaco Graphite Pumps which are crafted from beautiful Italian leather in a metallic silver graphite shade finished with a feminine bow detail. They're versatile - working with tights, black trousers or bare legs - and are comfortable for day but dressy enough for night.  I think my favourite design feature is the luxurious, soft satin lining which is such a nice touch.


Lucy's family dynasty offers a unique heritage; the founders have a combined wealth of over 30 years experience in the luxury fashion industry.  They've taken this knowledge and recognised a gap in the market for beautifully-crafted, wearable shoes which don't break the bank.  The brand prides itself on products at affordable prices, without compromising on design, craftmanship and comfort.


Designed by women for every occasion, there are smart styles for day, glamorous designs for evening, relaxed weekend and holiday shoes, and all-out party heels for events.  Check out the current collection at lucychoilondon.com, Matches and My-Wardrobe.

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