Set up in 2004, the Swedish website NELLY stocks 750 known and not-so-known, up-and-coming labels. With a focus on unique European designers, it's kind of ASOS purse-friendly price points and upwards including brands like Anne Sofie-Back, Bllack Noir, By Malene Birger, Cheap Monday, Minimarket, Nowhere, Vero Moda and Vila.
Wood Pump NELLY SHOES
High wedge and platform in wood-like material and slightly pointed toe.
I couldn't resist these fun platform wedges from NELLY's own brand - I love the almond toe and the bright colour pop works really well with an otherwise all-black outfit.