13 April 2011

ASOS Sale Highlights

Retail is all up in the collective face with sales left right and centre.  Most stores must be trading terribly, because every newsletter and shop window of the past few weeks is desperately screaming their promotions. 

In my opinion, the most dangerous promotion is ASOS and its 50% off sale.  Which is puzzling because the online giant is making giant profits.

My picks:


White structured mini dress by Aqua. Featuring asymmetric peplum detailing, with a one shoulder design and wide frill. 


Motel Bandeau Swing Dress
Black and white swing dress by Motel. Featuring a bandeau style with a contrast trim to the neckline, flared swing skirt with a shirred stretch panel to reverse.


ASOS Embellished Collar Shift Dress
Blue shift dress. Featuring a contrast peter pan style collar with bead embellishment and a keyhole design to reverse and a button fastening.


Aqua Grace Dress Padded One Shoulder With Faux Leather Bow
Statement black mini dress by Aqua. Featuring a one shoulder design, with an oversized faux leather bow detail and bodycon shape.

And last but not least, the dress which has been put in my shopping basket every time I'm bought from ASOS in the past few months, and dropped at the last minute because I know I don't need another navy dress:


ASOS PREMIUM Twist And Drape Dress
Navy twist and drape dress by ASOS PREMIUM. Featuring structured shoulders, three quarter length sleeves, ruched detail to the front, draped detail from the waistband and cut out panel to the reverse.
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