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New Look NME

6 April 2010

The NME has undergone lots of changes lately; the longest-published music weekly has a new female editor (well, new-ish - when does it stop being new?), a female publisher and a fresh look unveiled today, with 10 star covers which will surely appeal to a wider, more female audience than ever before.  

 
The bold, girly covers look more like those of a style or fashion magazine - an image overhaul was long overdue and I'm a big fan of the refreshed look.  Although I am a girl, so that makes sense.  

The new NME has had a complete redesign, including a simplified logo with more stand-out, a new layout with more words on the page, supplementary breakout information, a smarter feel and better use of photography throughout. Following research amongst both current and potential readers, NME is now a more opinionated, entertaining and heavyweight music magazine with even more relevant and timely content.

NME editor Krissi says: “When I took this role I had very clear ideas about what I wanted to do with the magazine. The new NME is significantly different, with a much more mature and aspirational design, and content which focuses on being in-depth, opinionated and above all knowledgeable. We listened carefully to what music fans want from their NME – and delivered a weekly must-have for anyone who is obsessed with music, regardless of age.”
The special issue features 10 covers showing the breadth of music NME is excited about in 2010. The collection of cover stars are: Jack White, Rihanna, Kasabian, Foals, MIA, Magnetic Man, Florence + the Machine, LCD Soundsystem, Laura Marling and Biffy Clyro.

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