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We Love Tilda

15 January 2010

Oh yes we do. Pringle of Scotland has gone up in my estimation as they've chosen Tilda Swinton as the striking face of their SS10 collection.

On the collaboration, she says: "Pringle for me is completely eternal. It makes me think of my grandmother's twinsets, which I have known since I was a child. Being part of a modern Pringle now is really rocking for me."

A heritage brand famed for their safe, luxury knitwear choosing an edgy, unusual model shows some creative thinking from their marketing department. It's good to see a big, old brand successfully moving with the times and, bizarrely, I think it's a great match. Watch the video campaign.

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